The Savings Bank was the recipient of two awards at the New England Financial Marketing Association (NEFMA) virtual Awards Gala. The Bank was recognized as the first runner-up in the Best Educational Program category for its Bill Pay and Zelle webinar, and the first runner-up in the Best PR Campaign category for its “Warmth of Giving” hot soup for essential workers program.
According to NEFMA, the 2021 awards reflect the challenges of marketing in a pandemic. The Savings Bank was among the financial institutions in the six New England states that submitted entries in 12 categories, including Best Educational Program; Rising Stars – an early-career individual who is showing promise as a superstar; Best Branch Refresh; Best Website; Best Fintech Integration; Best Brand Event Activation; Best Internal (Employee) Event; Best Video/Animation; Best Radio Ad; Best PR campaign; Best Rebrand; Best Overall Campaign; Pandemic Pivot – How did institutions make the most of the events of 2020.
